A mum and small business owner from north Norfolk has reached the finals of an esteemed beauty pageant.

Beckie Carnemolla, 37, lives near Cromer and owns the Love to Dress prom and bridalwear shop in St Faiths Road, Norwich.

Ms Carnemolla lives in north Norfolk but owns a business in NorwichMs Carnemolla lives in north Norfolk but owns a business in Norwich (Image: Nic Donovan) She entered the Mrs Ocean pageant to help inspire other women over 35 and show it is "never too late to chase your dreams".

Ms Carnemolla opted for Mrs Ocean specifically because, as a qualified open water diver and trained marine mammal medic, she is passionate about environmental issues that affect the seas.

She is passionate about environmental issues that affect the seasShe is passionate about environmental issues that affect the seas (Image: Supplied) READ MORE: Watch sheep being rescued from brambles at Thetford Castle

She was selected as the first Mrs Ocean Norfolk and a finalist in the Mrs Ocean World UK final, which will take place in Lincoln on Saturday, November 30.

She will compete in the national final in Lincoln this weekend She will compete in the national final in Lincoln this weekend (Image: Supplied) "As part of my platform, I am raising awareness about critical issues such as ghost gear, coral bleaching and the impact of fast fashion on our seas," she explained.

"As a mother and wife, I'm passionate about educating younger generations on the importance of making positive, sustainable choices that can help protect our planet for the future."