A north Norfolk pub is encouraging dog owners to unleash their festive spirit as they host an après ski event for dogs including prizes and a 'yappy hour' for owners.

Understood to be the first event of its kind in the UK, there will be a dog fashion catwalk,  dog massages, photo opportunities and all guests will take away a doggy bag full of Christmas treats.

The fun will last for two hours, kicking off at The Lifeboat Inn in Thornham at 4pm on Friday, November 22. 

The event is taking place at The Lifeboat InnThe event is taking place at The Lifeboat Inn (Image: Stir PR) The event is being hosted in partnership with Denzel's, a premium dog treats brand, and is inspired by its advent calendar for dogs, which features skiing dogs in retro gear.

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There will also be a ‘yappy hour’ offering half-price mulled wine, ales and other selected drinks for owners.

Attendees will receive a goody bag full of Denzel's treatsAttendees will receive a goody bag full of Denzel's treats (Image: Stir PR) The Lifeboat Inn is part of the Chestnut Group, a collection of dog-friendly pubs and hotels across East Anglia. 

To attend the event, guests are asked to register their attendance on the Chestnut Group website.