A new care office is set to create up to 50 jobs in Norfolk.

Kingsley Home Care's latest branch in Aylsham opened with an information day for the public.

People were invited to visit the Penfold Street office and learn about the services offered to support older people in their homes.

Karen Smith, branch manager, said: “We are excited to be filling a gap in the market for quality home care and will be covering wider areas of north Norfolk, including Sheringham and Cromer, as well as Aylsham.

“The branch will be open 9 to 5, Monday to Friday, and we would love people to drop in to discuss their care needs or find out about job opportunities.

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"As the branch expands we will be generating as many as 50 well-paid jobs.”

Georgina Johnston, the firm's chief operating officer, said: “Kingsley Healthcare has been a highly trusted care home provider for 25 years and that reputation gave our customers a lot of reassurance straightaway when we launched Kingsley Home Care three years ago.

“We started up in Diss and surrounding areas of south Norfolk before rolling out our services to Lowestoft, Gorleston and Beccles.

"The mayor of Lowestoft opened our new town centre office last year.

“Aylsham is now our third office."