Cromer is considered to be the gem of the North Norfolk coastline. 

Usually the beaches, promenade and town are heaving with holidaymakers and day trippers alike.

However, this year it appears to be "a different summer holiday" for Cromer.

That is the view of Rachel Constance, owner of business Constance and Thyme.

She said: "June was a tragic month in terms of trade for a lot of businesses here in Cromer. People are just poorer with the cost-of-living crisis, interest rates have gone up etc.

"I think more people are going all-inclusive abroad, it can work out cheaper than staying in England now.

"It’s all dependent on the weather too.

"But we just paddle through it.

"It’s a great little town, a great community, there's lots of support for local businesses. This town would be half empty without tourists, and we still get plenty of footfall."

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Cromer sea defences being constructedCromer sea defences being constructed (Image: Jack Warren, Newsquest)

Chrisie Tanser, from Davies Fish Shop, said: "It's not as busy as it has been in recent years, money is the main reason." 

Cromer Pier has also noticed a difference this season.

Georgia Cutting, from Cromer Pier shop and box office, said: “It has definitely been quieter than normal this summer.

"Normally it's jam-packed on the pier, I think people are being more careful with their money these days.

"We always make sure we have £20 seats to keep costs lower, and we do concessions for carers and groups over ten."

Cromer Carnival is also providing free activities for ‘children’s week’ such as a stone painting competition and ‘chalk drawing on the promenade’

Organiser Ben Richards said: “We felt there were more people than last year, we have more people turning up for the free events.

"Not as many people realise that there are all these activities and events taking place around the main carnival week."

Ben Richards and his team running free kids activities by the pierBen Richards and his team running free kids activities by the pier (Image: Jack Warren, Newsquest)

Cromer visitor centre said that its numbers for this year have been similar to previous years. 

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