Police and ambulance crews attended the scene of a crash in Holt this morning.

Emergency services were called to the A148 Holt bypass at around 10.25am following reports of a collision between a car and a cyclist.

Officers partially blocked the road that goes towards Holt causing traffic to build around the area.

READ MORE: Man in 50s dies after being hit by lorry on A148 Holt Bypass

One air ambulance and one road ambulance were sent to the scene.

The air ambulance was stood down and one person was taken to the Norfolk and Norwich University Hospital.

The extent of their injuries currently remains unknown.

The crash follows another incident in the same area on Tuesday where a pedestrian in his 50s was hit by a lorry and died.