Mountain Warehouse to open in Cromer's vacant M&Co store

The high street retailer, which specialises in outdoor adventure clothing, equipment and footwear, is expected to move into the vacant former M&Co store in Cromer's Church Street. 

Mountain Warehouse has an existing store in Church Street, but will be upsizing by taking on the larger store. 

Mountain Warehouse's existing store in Cromer's Church Street (Image: Google Maps)

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Councillor Tim Adams, leader of North Norfolk District Council, said the move was an "immense vote of confidence" in the town from the retailer.

"They are fitting it out now," Mr Adams said. 

"There will be much more space for them than their existing shop.

"It will be interesting to see how quickly the space created by their departure fills.

"Hopefully a company will come and fill the space left soon."

The vacant M&Co store Mountain Warehouse will be moving in to (Image: Google Maps)

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It follows several other businesses opening in Cromer - including Makers Fudge in Tucker Street, and Orion Jewellers in Church Street. 

Mountain Warehouse has been approached for comment.