Well known for its Grade II listed Victorian pier and large beach, Cromer has long been a popular tourist destination.
But now the town is fast becoming Norfolk's coolest seaside spot.
Here are some of the reasons why this historic coastal resort is the place to be.
1. Surfing hotspot
Cromer is known as the spot for surfing on the north Norfolk coast, with people enjoying the waves lapping by the pier and the pretty consistent surf.
2. North Sea Nights
North Sea Nights, which takes place during the summer months, is organised by the owners of North Sea Coffee, a cafe on Cromer promenade.
As well as this summer event, other local acts have also been seen busking on the promenade outside North Sea Coffee.
3. Whitewater Cromer
The café was invested in by a group of eight friends, many of who have existing bonds to the seaside town and have a community passion to work with those trading around them - including fishermen and other cafés.
READ MORE: Bistro to open in seaside town serving 'amazing local food'
Breakfasts feature crab eggs benedict enjoyed against the backdrop of a giant mural painted by local artist Samuel Thomas.
Handmade pizzas are on offer - with the option to order straight from your spot on the beach, via the Whitewater's app.
READ MORE: Photographs of north Norfolk beaches from the archives
4. Funky beach huts
Lining the base of the cliffs and looking out to sea, Cromer's multicoloured beach huts litter the landscape with colour and joy.
Some of the huts are available to hire for a seaside break where you can enjoy the golden sunsets.
5. Community
Cromer is booming with artists and independent business owners, who just love to be beside the seaside. Their passion for the place is making the town thrive.
Owner of Whitewater Cromer, Richard Graveling, said: "There is so much going on down here - the east end is blooming and is quite an up-and-coming area."
Gavin Haggart, of Lowtide Cromer, on the promenade, said: "It is a lovely spot - and great for the sunsets. We want to add on to all the cool places opening up in Cromer."
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