In 2017, Hywel Sanderson sparked curiosity amongst his neighbours after they could smell him roasting coffee in his garage.
Six years on, the coffee connoisseur from Cromer is now roasting his beans in a converted horsebox - selling his coffee to customers in Overstrand every weekend.
His coffee venture, which started out as a hobby, soon led to him establishing the Lyrical Coffee Co – a small business inspired by his passion for music, which comes from the time he spent performing in pop/rock band, Decades and Digital.
READ MORE: 'I was suicidal': How 'dark times' inspired TV star to run 76 marathons in 76 days
“I wanted to scratch that creative itch after I left the band,” Mr Sanderson, who lives in Overstrand Road after moving to north Norfolk in 2019, said.
“Once I stopped performing in the band, I wanted to find something else I was passionate about.
“I used to get coffee with my brother all the time. I was always interested in the different styles of coffee and where it comes from.
"I loved the whole process of roasting coffee and wanted to be a part of it.”
Mr Sanderson’s passion project began when he roasted a small batch of coffee in his garage.
He later started brewing his coffee for his family and friends, before selling it online to local customers, coffee shops and businesses.
As the business took off, Mr Sanderson acquired a converted horsebox during the Covid pandemic, which he now roasts and sells his coffee from at the Paul’s Lane car park in Overstrand every weekend.
READ MORE: 'Indefensible' - MP slammed over sewage bill vote
He said: “The locals have been so supportive in Cromer and Overstrand.
“I’ve met some amazing people selling my coffee.
“All of our coffee is sustainable - Fair Trade and part of the Rainforest Alliance.
“It’s about making sure the farmers get their fair share as well because we wouldn’t have coffee without them.”
Mr Sanderson currently works part-time at the Mountain Warehouse alongside running the Lyrical Coffee Co, said.
For more information, visit lyricalcoffeeco.com
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here