Two special-edition beers have been brewed in Norfolk in a bid to raise awareness of testicular cancer. 

Moon Gazer Ale, which is based at the Norfolk Brewhouse in Hindringham, near Fakenham, has started making the tipples titled 'Get Checking' and 'Keep Checking'.

They are being created as part of its ‘Tobi’s Tipple’ line supporting Norwich-based cancer charity It’s On The Ball.

David Holliday, the brewery’s co-owner, said the campaign had attracted strong backing from pubs, with more than 70 venues agreeing to stock the beers.

“The support from the pubs is fantastic and really helps to get men chatting about what is a bit of a sensitive topic," added Mr Holliday. 

“It will help us get over the positive message that 98pc of this cancer can be cured if it is diagnosed early enough.”

Mr Holliday said too many young men died needlessly as they were not diagnosed early enough - which was often because they were too embarrassed to go to the doctors.

He added: “While it is one of the most treatable cancers, it is also one which is fast spreading. Just a few weeks delay can see the 98pc of survival turn into a death certificate, which is so easily avoidable.”

Testicular cancer can affect men of all ages, but is particularly prevalent amongst those aged between 18-24 – an age where young men do not typically think cancer can impact them.

The team of male trustees at It’s On the Ball are all survivors of testicular cancer.

Vince Wolverson, the charity’s chief executive, said: "The thing that surprises most people about Testicular Cancer is the fact that it mainly affects younger men in the 15 - 34 year age group.

"We know the majority of men think that cancer is an older person's issue, and that is why a lot of our awareness activities involve visiting schools, colleges, and workplaces to encourage all genders to check themselves regularly, and get anything unusual checked by a GP. 

"We are indebted to David and the team at Moon Gazer Ale, and the venues which stock the beer, for helping us to get this simple but vital message across to as many people as possible, and hopefully save them from having to undergo serious treatment, or even save a life."

To find out how to check for testicular cancer and what symptoms to look out for, visit itsontheball.org.