Hundreds of hardy souls have swapped the cosy indoors for the chilly North Sea.
Boxing Day swims have taken place in Cromer and Mundesley, giving people a chance to leave Christmas indulgence behind and raise money for good causes.
Cromer’s event - organised by the North Norfolk Beach Runners - started with about 100 people taking part in a fun run to Overstrand and back.
Swimmers dressed as everything from hippies to monks then gathered on the shingle east of the pier before plunging en masse into the surging sea.
Clive Hedges, the Beach Runner’s chairman, said he was "thrilled" the dip had returned after the past couple of years of Covid cancellations.
Mr Hedges said: “It’s a big thing for Cromer and it gets people together. It’s a good way of getting rid of the Christmas excesses, and you get bragging rights till Easter. But this is really about the charity.”
The dip raised money for Sarcoma UK, which supports people with a group of rare cancers.
Among those taking part were Neil and Clare Walton, from Cley next the Sea, with their guest Hannah Shoro from Chicago. The trio were dressed as Christmas trees.
Mrs Walton said: “The costumes give us an extra layer of warmth and it’s a bit of fun. It’s the first time we’ve done it.
"I’ve just started a new yoga group called I Am The Storm Yoga, so we’re making a bit of a splash.”
Retired couple Jane Carrington and Ian Davis, from Cromer, were taking part for the fourth time and have dressed as something different each year.
This time, Ms Carrington was a ‘blue nun’ and Mr Davis was a monk.
Mr Davis said: “It’s mad. But why not? It’s for Christmas and it’s for charity.”
Lillian McColl, 70 and from Cromer, was among those taking part for the first time. After getting out of the water she said: “It was cold but it was well worth it. I loved it and I’d do it again.”
Darren Posthill, from also Cromer, went into the waves dressed as Father Christmas.
He said: “I’ve done it five or six times. One year, there was frost on the beach, so at least there’s none of that this year.
"Some people are doing it in their trunks but at least I get to wear some clothes.”
‘I have to live with it’: A sarcoma sufferer
Natasha McGlinchey, from Overstrand, was diagnosed with sarcoma in 2020.
The disease meant the 39-year-old mum of two had to take retirement due to ill health from her job as a PE teacher at Aylsham High School.
She said: “It started off in my leg and it spread to my heart and my side. I had four rounds of really serious chemo, which didn’t do anything, and then I had radiotherapy.
"My form of sarcoma is incurable, so I just have to live with it.”
Mrs McGlinchey was among the bucket collectors raising money and awareness about the sarcoma at the Cromer dip.
Sarcoma is a group of cancers that affect the soft tissue of the body. But Mrs McGlinchey, who used to run with the Beach Runners, said the condition was still little understood.
“We need more research into it so more people know about it and it can be diagnosed earlier,” she said.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here